May 22, 2018  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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MRKG 1311 - Principles of Marketing


Credits: 3
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Lecture Hrs. = 3, Lab Hrs. = 0
Pre/Corequisite: ENRD 401  or equivalent



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